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Case Study


Make room for the new.

Brand Strategy 
Brand Identity 
Product Branding 
Retail POP 
Trade Show 

For over 35 years, Delta Cycle has successfully created and sold products in the cycling industry. They have also had a presence in the home organization and storage business with the brand, The Art of Storage along with a range of separate branded product lines. New market opportunities, low consumer awareness and increased retail competition created a need to develop Delta Cycle’s brand architecture, strategy, platform and identity.

We consolidated Delta Cycle’s brands to a single master brand and simplified the naming structure to delta. This gave delta the needed flexibility to create products for new and existing categories without alienating or confusing their wide-ranging consumer groups. So the new logo and brand identity needed to express Delta’s smart, design-driven approach to product development. The resulting look was bold, contemporary and accessible to a broad audience.

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