A4 is a sports apparel manufacturer headquartered in Vernon, CA. They have been outfitting athletes in every sport at every level of competition for over 40 years, from the pros to your local little league team. Over 6 million athletes compete in their technical products every day.
Our task was to reposition A4 in a way that would capture the true spirit of the brand. The result was a raw, in-your-face and high-energy brand identity.